Copywriting & WEB DESIGN
Life Hacks was the brand used for an assignment by Red & Yellow in my Digital Marketing course.
The brand sells quirky and unexpected gadgets with the aim of making regular chores and aspects of everyday life easier. The brand needed a website to drive people to the physical store.
Young adults with children, who are stressed out and strapped for time.
Blue and orange
People smiling and mishaps that happen in life
The Products Page stood as the
landing page for the brand's new product: Spill proof coffee mug for moms
Create a clear and concise copy of the brand's new coffee mug for moms. The copy needed to depict the benefits of the mug and a final action for the reader to take.
3 keywords were chosen based on relevance,
competition and search volume
The copy was based on SEO results:
Write a brief copy of what the brand is and how it benefits their users
Adobe XD used for the intial wireframing of website design and layout
Wix used to build the website to drive people to the physical store
Adobe Photoshop used to edit photo's and create the look of the coffee mug